Month: January 2016


Lead qualification is an information gathering process that begins when a suspect first crosses your path and continues until you’ve converted a customer or disqualified the contact. Continue reading “LEAD QUALIFICATION SERVICE”




InfoGlobalData’s Lead Qualification services enable you to focus post-campaign efforts solely on qualified leads. You simply turn your inquiries over to us and we qualify them based on your unique criteria. We’ll tell you which opportunities are viable, which should be nurtured, and which should be removed from the database.

Lead qualification is one of the top uses for business. The lead qualification process is a lot like the hiring process. Prospects are not only capable of buying your product or services but they also have a need for it. Leads show actual signs of buying behavior toward your product or service. Continue reading “IMPORTANCE OF QUALIFIED LEADS IN YOUR BUSINESS”

How Much Should You Pay for a Sales Lead?

sales leadsWhen planning a B-to-B lead generation program, you need to deliver leads to your sales team at an affordable price. A neat way to determine in advance how much you can spend on a lead is to calculate the allowable cost per lead for your campaign. This number can then be used as a benchmark for evaluating campaign investments, and deciding which ones are likely to work. If a campaign is looking like it’s not affordable, then you’ll want to make some tweaks, like find a stronger offer, or narrow your targeting. Continue reading “How Much Should You Pay for a Sales Lead?”

Techniques For the Success of Lead Management

lead management-IGDLead management is the ability to capture, respond, and manage incoming leads. When spending so much time and money on creating the perfect campaign, you want to make sure you have numerous best practices in place to manage your leads throughout the entire lifecycle. Unfortunately, many marketers don’t employ clearly defined lead management practices. And when you don’t have processes in place, you risk decreased ROI, a leaky sales funnel, and poor relationships with leads and customers. Continue reading “Techniques For the Success of Lead Management”

How Email Marketing boosts B2B Lead Generation?


Emails are considered as powerful tool to connect with prospects while used in right ways. As the digitization takes a giant leap, marketers leave no stone unturned to employ newer tactics.

However, very few people know how to prepare an engaging email campaigns. If the email campaigns implemented by you have failed to bring you more business or converse sale, then it is of no use. This happened due to poorly crafted emails. It has been noticed that many companies struggle to write an effective emails that aim at lifting up the sales. To write an effective email you need to keep in mind certain things. Those are mentioned below:

Continue reading “How Email Marketing boosts B2B Lead Generation?”

Promote your business with the help of Lead Generation Services



Infoglobaldata lead generation service is the core element for our online marketing campaigns. Our carefully measured lead generation programs keep our clients’ sales funnels full and give them the edge they need to compete and win.

Minimizing cost per lead while maximizing lead quality – that’s the objective of Overdrive’s ongoing Lead Generation Capture and Lead Quality Optimization services. Because ultimately, a low cost lead is only good for your online marketing campaign if it can be converted into a sale.

Continue reading “Promote your business with the help of Lead Generation Services”

Lead Generation Service

Lead generation is the practice of soliciting inquiries from potential customers. A lead generation service ensures that you attract highly targeted traffic that already has the greatest inclination to avail of your products or services. Continue reading “Lead Generation Service”

Lead Generation and the Benefits in Marketing

lead generation


Lead generation is not a new form of gaining new business, but it now has a new approach. Rather than sitting at a trade show table for hours on end, or sitting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the internet.

Continue reading “Lead Generation and the Benefits in Marketing”

Benefits of Lead Generation Service

lead generation1Lead generation service is the core element for online Business. Business considers lead generation as one of the important activities in their marketing process. Lead generation services ensures that  it attracts highly targeted customers that already have the greatest inclination to avail of your services by properly matching what you have with what they need.

Continue reading “Benefits of Lead Generation Service”