Month: August 2016

Deadly Mistakes Killing Your Lead Generation Strategies!

lead generation_IGDLead generation is a mixture of good intentions and disorganized execution. In fact, the vast majority of salespeople make the same lead generation mistakes again and again. Overwhelmed by the idea of prospecting, many salespeople procrastinate lead generation altogether, putting it off as soon as they get busy. Continue reading “Deadly Mistakes Killing Your Lead Generation Strategies!”

Lead Generation: An Important Step for your Marketing Campaign

lead-generationWhat is Lead Generation?

Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Continue reading “Lead Generation: An Important Step for your Marketing Campaign”

Strategies to Help Maintain Lead Quality in Your Database!

lead generation

Lead generation is the process of attracting and converting strangers and prospects into those leads we just talked about.

Understanding how to generate leads is a constantly evolving art form. With so many strategies and factors to consider, implementing a consistent and effective lead generation campaign can seem impossible for most businesses. Selecting the right channels, breaking through the noise, capturing the right decision maker’s attention, all while measuring your efforts and maximizing profitability of the campaign, can become a daunting undertaking. Continue reading “Strategies to Help Maintain Lead Quality in Your Database!”