Month: January 2017

Importance of Lead Generation for Generating More Business Leads

lead2What Is a Lead?

A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form.

What Is Lead Generation?

Lead generation is the process of attracting and converting strangers and prospects into those leads we just talked about. Continue reading “Importance of Lead Generation for Generating More Business Leads”

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Get more out of your Business-to-Business Lead Generation Strategy!

lead-generationDuring my B2B marketing consulting assignments, the first thing I make marketers do is ask the right kind of questions.

It’s very important to question your B2B lead generation strategy. A B2B marketer should not try to create awareness and interest based only on the merits of his products or services. Continue reading “Get more out of your Business-to-Business Lead Generation Strategy!”