Magnificent list of happy B2B buyers tops the chart for any B2B marketer. But your buyers won’t come to you just like that. You have to stimulate them and capture their interest in your brand and services. You have to nudge them to contemplate about your offerings and make them excited about your catalogue so that they readily get into business with you. This whole process of generating organic interest in your audience Continue reading “Top 6 Secrets of Best B2B Lead Generation in 2017”
It wasn’t very long ago that salespeople used pen and paper to note down the sales enquiries, scribbling down the details of prospective buyers. After a while, computers took over and digital notepads replaced paper, which were finally replaced by web forms. To state the obvious, this means that businesses don’t need to note down the information anymore – it’s captured automatically, and organized for later use. Continue reading “Key Lead Generation Metrics You Need to Focus on and Their Importance!!”
Lead Generation is one of the most dynamic and interesting areas of marketing because it evolves at such a fast pace. An effective marketing strategy involves continually staying on top of current trends and industry developments, as well as being able to adapt to new tactics. When it comes to lead generation, the best way for marketers to get ahead and stay ahead, is to look ahead! 2016 was filled with many intriguing developments for lead generation, so it’s exciting to think about the opportunities that lay ahead in 2017. Continue reading “Improve Sales Revenue and Churn Better ROI With Lead Generation Service”
During my B2B marketing consulting assignments, the first thing I make marketers do is ask the right kind of questions.
It’s very important to question your B2B lead generation strategy. A B2B marketer should not try to create awareness and interest based only on the merits of his products or services. Continue reading “Get more out of your Business-to-Business Lead Generation Strategy!”