It wasn’t very long ago that salespeople used pen and paper to note down the sales enquiries, scribbling down the details of prospective buyers. After a while, computers took over and digital notepads replaced paper, which were finally replaced by web forms. To state the obvious, this means that businesses don’t need to note down the information anymore – it’s captured automatically, and organized for later use. Continue reading “Key Lead Generation Metrics You Need to Focus on and Their Importance!!”
As lead generation is the first step of the sales process, both quality and quantity are important factors. Quality leads are leads that a salesperson has a good chance of closing. Every lead list will have a number of junk leads – people who are not qualified to buy the product for some reason – but the smaller the percentage of bad leads, the less time salespeople will waste while processing that list. Continue reading “Lead Generation Poses Biggest Challenge for B2Bs!!!”
Lead Generation is one of the most dynamic and interesting areas of marketing because it evolves at such a fast pace. An effective marketing strategy involves continually staying on top of current trends and industry developments, as well as being able to adapt to new tactics. When it comes to lead generation, the best way for marketers to get ahead and stay ahead, is to look ahead! 2016 was filled with many intriguing developments for lead generation, so it’s exciting to think about the opportunities that lay ahead in 2017. Continue reading “Improve Sales Revenue and Churn Better ROI With Lead Generation Service”
What Is a Lead?
A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form.
What Is Lead Generation?
Lead generation is the process of attracting and converting strangers and prospects into those leads we just talked about. Continue reading “Importance of Lead Generation for Generating More Business Leads”
Lead generation is a mixture of good intentions and disorganized execution. In fact, the vast majority of salespeople make the same lead generation mistakes again and again. Overwhelmed by the idea of prospecting, many salespeople procrastinate lead generation altogether, putting it off as soon as they get busy. Continue reading “Deadly Mistakes Killing Your Lead Generation Strategies!”
What is a Lead?
Let’s start with the basics. A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form.
In other words, instead of getting a random cold call from someone who purchased your contact information, you’d hear from a business or organization you’ve already opened communication with.
For example, maybe you took an online survey to learn more about how to take care of your car. If you got an email from the auto company that hosted the survey on their website about how they could help you take care of your car, it’d be far less intrusive and irrelevant than if they’d just called you out of the blue with no knowledge of whether you even care about car maintenance … right?
And from a business perspective, the information the auto company collected about you from your survey responses would help them personalize that opening communication to meet the existing needs of the potential client.
What Is Lead Generation?
Lead generation is the process of attracting and converting strangers and prospects into those leads we just talked about.
Why Do You Need Lead Generation?
By showing an organic interest in your business, it’s those strangers and prospects that are initiating the relationship with you — versus you, the business, initiating the relationship with them. This makes it easier and more natural for them to want to buy from you somewhere down the line.
Within the larger inbound marketing methodology, lead generation falls in the second stage. It occurs after you’ve attracted an audience and are ready to actually convert those visitors into leads for your sales team. As you can see in the diagram below, generating leads is a fundamental point in an individual’s journey to becoming a delighted customer of your business.
“We need more leads.” That’s the rallying cry from most sales-driven organizations.
If you ask the sales team what defines a lead, they’ll tell you “high quality.” That translates to “ready to buy decision-makers who have a budget in place”. Sure, piece of cake — let me snap my fingers. Continue reading “How to turn your Leads into Prospects?”