Key Lead Generation Metrics You Need to Focus on and Their Importance!!

It wasn’t very long ago that salespeople used pen and paper to note down the sales enquiries, scribbling down the details of prospective buyers. After a while, computers took over and digital notepads replaced paper, which were finally replaced by web forms. To state the obvious, this means that businesses don’t need to note down the information anymore – it’s captured automatically, and organized for later use.

Lead Generation Poses Biggest Challenge for B2Bs!!!

As lead generation is the first step of the sales process, both quality and quantity are important factors. Quality leads are leads that a salesperson has a good chance of closing. Every lead list will have a number of junk leads – people who are not qualified to buy the product for some reason – but the smaller the percentage of bad leads, the less time salespeople will waste while processing that list.